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The Wet to Dry flat iron from U9 works as beautifully as it looks. This pink flat iron uses tourmaline technology to reduce operating time by as much as 50%, reducing hair damage as well as the amount of time you spend on your hair.


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This Croc2 flat iron from Turboion is used by professionals, so that tells you about the quality of the product. It has an embedded ion generator that creates 6x the negative ions than regular ceramic flat irons, sealing the cuticle, leaving it moist, soft and shiny, and preventing split ends. It also reduces split ends and retains the hairs natu[Read More]


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The Sedu SU-100A ceramic pro flat iron has tourmaline technology, which means it generates 6 times more negative ions than a plain ceramic flat iron. These negative ions eliminate frizz, and increasing you hairs shine and softness. This Sedu flat iron also has adjustable heat temperature, ranging from a mere 235 degrees to an ultra-hot 410 degr[Read More]


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Tourmaline is a precious gemstone found primarily in Africa and Brazil.  When operating at high heat and combined with water (the moisture in your hair) it creates a plethora of moisture-locking negative ions, resulting in a shinier, healthier coat of hair.

So how does it work?

A negatively charged ion is an atom or molecule that has more electrons than protons.  There is a myth that this breaks down water molecules allowing it to do some magical treatment to your hair.  This simply (and scientifically) isn’t true. What it does do is it breaks down water molecule clusters.  This allows the water to sneak into your hair follicles and stay there, keeping your hair moist.

When your hair is moist, you get several benefits.  First, it’s easier and faster to style and control.  This gets the 400F+ temperature tourmaline flat iron off your hair as quickly as possible, preventing damage.  Second, it makes your hair look healthier and shinier (because it is healthier!)

So what does it all mean?

It means, if you have the money you definitely should pay for a tourmaline flat iron over a simple and cheap ceramic flat iron.

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This is the original ceramic flat iron.

Farouk obviously knows what they are doing, because they carefully designed each feature in a way to make your hair straightening experience as smooth as possible.



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Say goodbye to frizzy hair! With the Remington S-9951 Frizz Therapy hair straightener, you can control your frizzy hair even on the most humid days. Many flat irons claim to fight frizzy hair, but only the Remington S-9951 specializes in it.


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This fire red tourmaline flat iron is as hot as it looks! Farouk knew what they were doing when they invented the CHI flat iron, and the CHI Air Pro expert is no different. This hair straightener from Farouk combines Tourmaline ceramic with an incredibly accurate even heat distribution. The result is a high amount of negative ions and infrar[Read More]


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This Solia model is extremThe Solia flat iron is the perfect iron because it balances quality with cost. It's not too hot like some of the prefessional irons that could burn your hair off, but it's not cold like the cheap ones at Walmart. It's not too expensive, but it's also not built cheaply like many you'll find at similar costs. ely consumer[Read More]


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This new ceramic flat iron from Solia features their patented Dynamic Alignment System which ensures ideal contact between the tourmaline plates and your hair. What this means to you is that it gets an even heat across your hair, making it silky smooth while also avoiding the "hot spots" that tend to damage hair.



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The limited edition pink flat iron may look good, but it's not all about looks. It also has a few very nice features. The Dynamic Alignment System was designed to achieve the perfect amount of contact between your hair and the hot tourmaline plates, allowing your hair to straighten quickly and without damage. And the even heat distribution acr[Read More]


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